Ford is using Microsoft HoloLens to design cars

Microsoft, a pioneer in technology industry, has done many inventions to make the life easy and convenient. From the windows OS to HoloLens. Today in the era of digital transformation everything is being changed and being part of mixed reality. That shows the organization’s ability to innovate, collaborate and ability to make critical business decisions quickly.

Microsoft’s HoloLens headset has been slowly pivoting towards commercial markets over the past year. NASA, Volvo, Lowe’s, Audi, and Volkswagen are all testing HoloLens for various reasons, and now Ford is expanding its use of Microsoft’s headsets after an initial pilot phase. Ford is using HoloLens to let designers quickly model out changes to cars, trucks, and SUVs. This allows designers to see the changes on top of an existing physical vehicle, instead of the traditional clay model approach to car design.

How Microsoft HoloLens Is Driving Innovation at Ford

While designing a vehicle Designers need to make thousands of decisions to give it to final touch. Generally, all these works are done with clay model which is time consuming and costly. HoloLens empowering designers to do more experiment with the design without any change in clay or physical model. They can do more iterations with the design to give it a perfect touch.

“Microsoft HoloLens allows a whole team of people to collaborate, share and look at ideas together. It is exciting because it helps our designers and engineers communicate effectively and ideate to see the future earlier in the process by mixing virtual and physical models. This allows great freedom and efficiency in how prototypes are created or changed”, says Elizabeth Baron, Ford virtual reality and advanced visualization technical specialist.

Microsoft is planning to hold a Windows Mixed Reality launch event on October 3rd in San Francisco. We’re not expecting to hear about a HoloLens successor, but we should get a better idea of what apps and games we’ll see coming for Microsoft’s Windows Mixed Reality headsets. Dell, Acer, HP, Lenovo, and Asus are all creating headsets, with the cheapest starting at $299. Mixed Reality headsets will be available from October 17th, the same day Microsoft launches its Windows 10 Fall Creators Update with Mixed Reality support.

Source: Ford